American Institute of Certified Public Accountants (AICPA) Practice Exam

The principle that emphasizes the integrity of AICPA members in their professional conduct is the Integrity principle. This principle is fundamental because it underscores the importance of honesty and ethical behavior in the practice of accounting. Maintaining integrity involves adhering to moral and ethical standards, including being truthful in all professional endeavors.

Integrity not only reinforces the trust placed in accountants by clients and the public but also cultivates a solid foundation for credibility and professionalism in the field. This principle requires AICPA members to be straightforward and forthright in their professional relationships and communications.

While the Due Care principle focuses on the competence and diligence exercised in professional services, and the Public Interest principle emphasizes the responsibility to act in a way that serves the public good, it is the Integrity principle that directly relates to the character of the professional conduct of AICPA members. Fairness as a principle relates to equity and justice in practice but doesn't specifically address integrity in the same way.